So yes, if you`ve talked about it, take a snapshot of where we`re at so you can see at the end, know where we are, it`s almost like you`re redesigning your kitchen, you want to take a picture of what it looked like before so you can see and measure the difference. And not only feel the difference, but have something tangible to see. I think that`s good advice. And, and I think you`re right, we don`t measure enough as it stands. So it`s going to be very difficult to suddenly adopt this habit in the future. We add, yes, they feel more uncomfortable. But on the other hand, this process that we also have in the dq design, and the process stage at the beginning is very analytical and we have these analytical skills as lawyers, and that`s why I also think that the legal design is in line with our way of thinking, which we`ve already established through universities and law schools. So there is also this positive side here, which is very logical, analytical and inviting for lawyers. Very good question. And I think that`s something we advocate in our book, that we in the legal industry need to do more to define KPIs as KPIs and measure the success of our various projects. And it`s a key part of all legal design projects here. I won`t go into all the different KPIs because, I think, we have like some pages dedicated to the KPIs listed in our book, but at a high level, we look at the QUE so the Q quality, so they adjust your KPIs to the type of results obtained, the accuracy and reliability of the results, Then in you is user satisfaction.
So a more qualitative style of key performance indicators, in view of customer feedback? How did users react? Were people excited? What was the general emotional response as well as the type of quantitative response? And in terms of effectiveness, these are more quantitative measures around speed and efficiency. So when you redesign a contract, how many times does it pass between the parties before it is concluded? Are there ways to streamline this process? And if so, how many steps? Have you reduced this process with the Legal Design Project? And in terms of readability? How fast? Can people read the key terms? How many hands does it pass? How understandable was the content? So there are a few different metrics that we define in all of our legal design projects, it`s always a legal design approach that can help us make small changes to major revisions. You can use it to create better documents, products, services, organizations, or strategies. It`s about using creative, people-centered strategies to find better ways forward to better serve people. Yes, and I think it`s a concept that most people are familiar with. And what we really mean by that is the fact that innovation, or the role of an Aveda, is not necessarily or not integrated into what is considered a lawyer`s role. It is often what we observe from our clients and people in the industry that innovation is seen as an additional task to what lawyers do. It is not something that is part of their role itself. So what we have is just people doing their day-to-day role as lawyers. And then we have a few enthusiastic people who then invest that extra time to innovate.
So the innovation is only after 6 p.m. And this, of course, requires extra effort, extra motivation. But it can also speak to the culture of the legal industry here. And perhaps one of the reasons why we, as an industry, are not innovating at the speed that other industries may have been. This means that many users feel lost and confused and are in a position where they have no choice but to decide what is the best way for them. They already feel under great pressure given their difficult legal situation and this additional obstacle makes them even more overwhelmed. When money is an issue, they can rely primarily on friends and family who may not be able to give them advice that is in their best interest. That is an excellent answer. I like the idea of getting legal services without feeling like I`m getting legal services. That`s good, that`s good.
That is, it could apply to another. In other industries, I thought dentists would be great to go to the dentist and feel like you had dental experience. You can`t pick up a management book these days, and probably not since the days of Peter Drucker, without a variant of the phrase that you can`t handle what you can`t measure. And how do you measure the value of success and return on investment? For legal design? Hello! I am Emily MacLoud, designer and researcher at Etic Lab, with the contribution of Emily Allbon, Senior Lecturer at City Law School (City, University of London), passionate about legal design and creator of the student resource Lawbore. Yes, we have Astid and I am looking forward to the launch of the German version. But we continue, we have some conversations and discussions about this book. And each of us has different projects and teaches in different academies and universities. So I`m really starting to build and continue to build the legal design movement.
That`s something that`s our mission, I think. But this is a growing movement in our industry that has the potential to bring tremendous benefits not only to the legal profession, but also to ordinary people when confronted with the law. So much so that we are organizing a conference 🙂 on legal design that all members of the public would know that they can have access to a lawyer, a lawyer or a legal framework depending on the nature of the problem and its complexity. They would know about the direct access portal and what search terms to use. They would know what costs they can expect and could negotiate accordingly. A great experience would be that you don`t even realize that you have a legal department, for example. This would be the ultimate goal of the intuitive experience. And that`s why we`re building this pyramid at different levels, where we have at the bottom of the ladder sound legal advice and expertise as we know it in traditional services. And the happy medium, we have ease of use that goes further in an intuitive experience where you engage with the real needs of real users and find a solution for them. This makes it easier, for example, to understand the legal content and also makes it more transparent how certain output services and industries are satisfied.
But when you get to intuitive experiences, at the top of the pyramid, then we`re really talking about those enjoyable experiences in the legal field. So when you might have a legal problem, but the answer is, for example, in a digital service or a digital application that you may be using, and you don`t even feel like you`re dealing with a legal problem anymore. So that`s the ultimate goal we`re trying to achieve, and work, or let`s say to achieve it, means investing a lot of time and work, because even though all the tools we use all the time, like our mobile phones, are based on design thinking, this user-centric approach and the services we use 24 come into play. Sometimes it takes a whole team to manage what you really need as a user. And that`s exactly the equivalent in the legal industry is the legal user experience. We sponsor the Legal Design Geek conference in London in October. Legal design is about putting users first: as Margaret Hagan says, “focuses on the people within the legal system.” We asked design gurus to take a look at some unfriendly legal processes – and how a design approach could improve them. This is the first in a series – stay tuned for more.
You will certainly need legal help, but that`s not all. You need to have an attitude to try and iterate, listen to the document`s target audience, and make sure that, while legally watertight, it`s also readable and engaging. It`s a daunting task that requires a lot of work and dedication, but the impact it can have on your customers, employees, and suppliers (the most important people in your company, by the way) is significant. And what we`re really trying to emphasize in our book is that design is very multifaceted. So most of the time, people in the legal profession, and in general, we equate design with aesthetics and visuals. And that`s a myth that we really wanted to dispel in our book to really make sure everyone understands how holistic design is. So design is a way of thinking for us. So, a way to look at problems and solve them. It is a process.
And that`s where we come in in the design thinking process, which is really at the heart of innovation. And then we have design as a skill. So here we have things like organizational design, visual design, user interaction design, we have both tangible and intangible design that we work on so that everyone understands that when we talk about legal design, design in this holistic definition is applied to solve legal challenges and problems. Yes, and welcome to The Geek in Review. The podcast focused on innovative and creative ideas in the legal industry. My name is Marlene Gebauer. I have to say the design is great. This continues throughout the book, there are a lot of spaces, the fonts are great, very, very pleasant to read, At Juro we did a design sprint on our privacy policy before the day of the GDPR implementation, with the simple goal of making this document something that people really want to read.
We started by understanding who the privacy policy is for and what they expect from it. We then assembled a multidisciplinary team of designers, lawyers and developers to make this possible.